In this episode of Let's Talk Astrology Business, we present on the topics of promotion and social media. Learn how to effectively communicate the value of your astrology services to find and engage your ideal clients.
We'll cover the essentials to build a promotional strategy that resonates with your audience and strengthens your astrology brand.
What's Covered:
Promotion 101: Understand the basics of promoting your services, balancing PR and paid ads, and why value-based freebies can boost engagement and trust.
Channels for Success: Maximize visibility with websites, email marketing, social media, networking, and collaborations with other astrologers and spiritual entrepreneurs.
Social Media Deep Dive: Tips for platform selection, engaging your audience, managing criticism, and maintaining consistency across your brand.
Positioning Your Brand: Discover how to carve out your niche, craft a compelling unique selling proposition (USP), and align your astrology expertise with your business voice.
Long-Term Growth: Strategic tips for consistency, client relationships, repeat business, and passive income.
Ready to expand your reach and turn your astrology passion into a flourishing practice? Hit play, and let's navigate the world of promotion and social media together.
Subscribe for more insights on the essentials of building a successful astrology business and please hit the like button.
Here are the two links that were mentioned in the video:
Free Board of Directors Framework for your Astrology Brand:
https://www.loribarnesastrology.com/buildyourbrandfreetemplate
Ideal Client Questionnaire
https://www.loribarnesastrology.com/idealclientquestionnaire
Lori's contact Information:
Kepler College: lori@keplercollege.org
Website: https://www.loribarnesastrology.com/
YouTube: https://www.youtube.com/channel/UCOHj-rX3-vTNhiye4WYK2kw
Facebook: https://www.facebook.com/loribarnesastrology
Subscribe to Email: https://www.subscribepage.com/loribarnesastrology
Marie's contact information:
info@padmalifecoaching.com
www.padmalifecoaching.com
info@andthelotusopened.com
www.andthelotusopened.com
#astrology #socialmedia #promotion #keplercollege
Chapters:
00:00 Introduction
01:49 PR Vs Paid Advertising
05:27 Content, Sales & Freebies
08:58 Channels For Promotion
15:26 Use CTAs (Calls To Action!)
20:18 Tracking & Analytics
25:30 Promotion Pitfalls
34:58 Promotion Plan Sustainability
39:03 Social Media
45:38 Brand Consistency
46:23 Platform Selection
55:07 Content Creation For Engagement
1:03:40 Positioning
1:04:56 Specialization Niche
1:08:53 Write A Positioning Statement
1:11:56 Statement Example
1:15:33 Aligning Your Astrology With Your Business Voice
1:17:49 Testimonials & Case Studies
1:22:22 Course In Professional Development At Kepler College
1:22:40 Find Out More About Marie & Lori!
1:23:13 Conclusion
Recorded October 2024
Opinion Disclaimer: All views expressed by the host and the guest(s) are solely theirs and may not reflect the views of Kepler College. Please keep your comments respectful. Thank you.
We'll cover the essentials to build a promotional strategy that resonates with your audience and strengthens your astrology brand.
What's Covered:
Promotion 101: Understand the basics of promoting your services, balancing PR and paid ads, and why value-based freebies can boost engagement and trust.
Channels for Success: Maximize visibility with websites, email marketing, social media, networking, and collaborations with other astrologers and spiritual entrepreneurs.
Social Media Deep Dive: Tips for platform selection, engaging your audience, managing criticism, and maintaining consistency across your brand.
Positioning Your Brand: Discover how to carve out your niche, craft a compelling unique selling proposition (USP), and align your astrology expertise with your business voice.
Long-Term Growth: Strategic tips for consistency, client relationships, repeat business, and passive income.
Ready to expand your reach and turn your astrology passion into a flourishing practice? Hit play, and let's navigate the world of promotion and social media together.
Subscribe for more insights on the essentials of building a successful astrology business and please hit the like button.
Here are the two links that were mentioned in the video:
Free Board of Directors Framework for your Astrology Brand:
https://www.loribarnesastrology.com/buildyourbrandfreetemplate
Ideal Client Questionnaire
https://www.loribarnesastrology.com/idealclientquestionnaire
Lori's contact Information:
Kepler College: lori@keplercollege.org
Website: https://www.loribarnesastrology.com/
YouTube: https://www.youtube.com/channel/UCOHj-rX3-vTNhiye4WYK2kw
Facebook: https://www.facebook.com/loribarnesastrology
Subscribe to Email: https://www.subscribepage.com/loribarnesastrology
Marie's contact information:
info@padmalifecoaching.com
www.padmalifecoaching.com
info@andthelotusopened.com
www.andthelotusopened.com
#astrology #socialmedia #promotion #keplercollege
Chapters:
00:00 Introduction
01:49 PR Vs Paid Advertising
05:27 Content, Sales & Freebies
08:58 Channels For Promotion
15:26 Use CTAs (Calls To Action!)
20:18 Tracking & Analytics
25:30 Promotion Pitfalls
34:58 Promotion Plan Sustainability
39:03 Social Media
45:38 Brand Consistency
46:23 Platform Selection
55:07 Content Creation For Engagement
1:03:40 Positioning
1:04:56 Specialization Niche
1:08:53 Write A Positioning Statement
1:11:56 Statement Example
1:15:33 Aligning Your Astrology With Your Business Voice
1:17:49 Testimonials & Case Studies
1:22:22 Course In Professional Development At Kepler College
1:22:40 Find Out More About Marie & Lori!
1:23:13 Conclusion
Recorded October 2024
Opinion Disclaimer: All views expressed by the host and the guest(s) are solely theirs and may not reflect the views of Kepler College. Please keep your comments respectful. Thank you.